Reddit runs ad for racist 'trad revolution' dating site | Digital - Ad Age
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The company caught it and took it down the next day, she said. The users submit links, photos and videos to the relevant forums, and the crowd votes up or down, giving posts more visibility the more votes they receive. Reddit has been investing in its mobile app and recently redesigned its site, long known for a primitive web 1. It has also built out its ad products, including promoted posts, which have the same commenting and voting features as unpaid posts but receive more visibility.
Reddit also has a self-serve ad platform to automate the buying and delivery process. That's characteristic of many digital ad businesses, where algorithms and machines form the main defenses against bad ads.
Last year, Facebook, Google and Twitter were all found to be open for exploitation by malicious actors who could target ads based on racially charged terms. Just last month, an ad ran on Snapchat that made light of domestic abuseasking viewers if they would rather slap Rihanna or punch Chris Brown.
A screenshot of the ad was tweeted early Thursday. Reddit has faced many of the same problems with objectionable and offensive unpaid content that YouTube, Facebook and Twitter have all confronted.
There have been concerns, in particular, around forums on Reddit that could promote racism and sexism. The site has banned communities including some with racist names that were dedicated to bashing minorities. At a serious partner on chat on my first time.
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